Resin Application
If the wash formula consists of resin application, each jean is either sprayed or immersed into a resin mix (the two processes create different looks and feels).
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Oven Curation
And everything that goes through our resin process must be pre-cured and then cured afterwards in an oven.
Scraping
Jeans are scraped in different areas to replicate the distress of normal use. All of our scraping is hand made for a natural look (Yes, your jean is unique!). Intensities, materials, and forms of scraping vary per jean style.
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Pinning and Tying
We pin the jeans and often tie them in curious ways before they go into the wet processes. We remove the knots at different times in the washing process (the intention is to create subtle contrasts).
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Washing and Drying
Depending on the final look desired, the ingredients inside the machines range from pumice rock (yes the notorious stone wash actually has stone in it) to silicone balls.
Finishing
Once all the dry and wet finishing processes are completed we put the final touches on our jeans.
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Designed to Fit
Most clothes fit most people. Ours fit you. Every cut — jeans, tees, chinos, shirts — is engineered to flatter and hold its shape from morning to night. No sagging. No pulling. No compromising.
Luxuriously Comfortable Fabrics
Denim from the world's finest mills. Tees with a signature blend that's irresistibly soft wash after wash. Every fabric selected to feel premium and last for seasons.
No Unnecessary Markups.
We sell direct, cutting out the retail middleman so you get premium quality jeans, tees, shirts and more at a price point you'll love.