Worn By People Who Could Afford Anything
The affordable premium tees that beat a $10,000 wardrobe test
Discover what makes us different
worked for wears
the same thing…
"I've worked as a personal assistant to billionaires for 15 years. Different industries. Different states. But every closet I walked into, the same type of premium basic.
One of them told me he'd spent $10,000 testing tees. The fancy European ones. Every designer brand. But "this $40 tee beat all of them", he said. The moment I put it on, I got it."
Affordable doesn't mean cheap. That $10 tee you keep replacing? Just as expensive as the $180 designer one. The billionaires figured this out a long time ago. Buy once, never think about it again.
These are people who drop $15,000 on a bespoke suit without blinking. They've tried every designer label money can buy. They chose premium tees. Not because it's affordable. Because nothing else compares.
No logo screaming for attention. No trend chasing. Just fabric that hits different the moment you put it on, cut to make you look like you've got it together — without thinking about it.
If it is not up to my standard and we can't offer it for half the price of the expensive brands, then we won't do it. A lot of direct-to-consumer brands say they're premium for half the price, but I don't think most deliver. It takes us a lot of time to get the details right — the fabric quality, softness, and coloring."
Designing is easy. You can sketch and sketch and sketch, make the products, throw them out there, and see what the customer might vote for. But when you're an item-focused, premium quality-focused brand, it takes a really long time to get to the premium product."
We're actively trying to design less items in the collection, because we want to focus on very few products that we can really excel at and make a difference. The pieces we put out there, we want them to be a favorite in the consumer's closet"
— ALEJANDRO
Driggs
The one that started it all. The tee that beat a $10,000 wardrobe test. Buttery soft from the first wear, tailored cut that flatters without trying, and holds its shape wash after wash. The reason they stopped looking.
"The perfect t-shirt. Well fitted, comfortable to wear even for a long period of time, and the colours and look are classy and appealing."
— Dion R.Stretch tee
"This one hasn't gotten enough awareness. It has modal, spandex and cotton, because I know guys like stretch in their tees. We got this idea from a very expensive brand that had this thread combination and was selling it for $300. We're doing it for $55. I know it's a lot of money but compared to where it's retailing in other brands, it's a steal. And we offer it in packs; that way, if you buy more, you save more."
Weighted Tee
"My personal favorite. It has a washing down process that becomes very expensive to do, and we decided to do it because we believe the look is worth it."
- ALEJANDRO"One of my absolute favorites. We developed it with heavier cotton, and though you would think that it's seasonal and you can't wear it all the time, you actually can. It has this enzyme wash that takes the color down and gives it a vintage feel, like it's been worn to perfection."
- MARITASueded Polo
The polo that doesn't feel like a polo. Sueded jersey fabric with a softness that has to be felt to be believed. Clean lines, no fuss, no logo. The kind of piece that makes the room notice before you say a word.
"Feels soft, the fit is perfect. Very comfortable polo shirt."
— Wayne L.
Performance Polo
Durable enough for the golf course, dressy enough for dinner after. A polo that moves with you, holds its shape wash after wash, and looks clean without trying. The one that earns a permanent spot in the rotation.
"Great fit and feel — very durable and launderability is very good."
— Richard L.Curved Hem Henley
Buttoned-collar. Waffle texture. The most effortless thing in a well-dressed man's closet. Looks intentional without trying. The piece that makes everything else around it look better.
"Excellent quality. Reasonable price, looks good, feels soft. Very versatile."
— John C.