The Jeans You Can Want To Wear All Day

Made with stretchy breathable fabric that is comfortable for all day wear.

What Makes Us Different?

Just a few of the many reasons below

No. 1

Comfort

Our #1 Client Feedback
"These are the most comfortable jeans I've owned"

No. 2

Craftsmanship

Handcrafted Jeans. Superiority in Laundry Finishing

No. 3

Fair Value

Premium at a Fair Price
Don’t overpay for inefficiencies
in the supply chain


Available in Three Fresh Fits

Skinny, slim & Straight

  • BEST SELLER
    Straight Mercer Jeans
    + Quick Add
    Waist:
    30313233343536384042
    Inseam:
    303234

    Straight Mercer Jeans

    Regular price
    R 2,500 ZAR Khaki
    ZAR | Khaki
    Sale price
    R 2,500 ZAR ZAR Khaki
    Waist:
    30313233343536384042
    Inseam:
    303234
  • Straight Stone Jeans
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    Waist:
    30313233343536384042
    Inseam:
    303234

    Straight Stone Jeans

    Regular price
    R 2,500 ZAR Medium/Dark Gray
    ZAR | Medium/Dark Gray
    Sale price
    R 2,500 ZAR ZAR Medium/Dark Gray
    Waist:
    30313233343536384042
    Inseam:
    303234
  • Men's Straight

    MID-RISE WITH ZIPPER FLY
    STRAIGHT THROUGH HIP AND
    THIGH STRAIGHT LEG FROM
    KNEE TO OPENING
    17” LEG OPENING

    Shop All Straight
  • Straight Oliver Jeans
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    Waist:
    30313233343536384042
    Inseam:
    303234

    Straight Oliver Jeans

    Regular price
    R 1,800 ZAR Light/Medium Blue
    ZAR | Light/Medium Blue
    Sale price
    R 1,800 ZAR ZAR Light/Medium Blue
    Waist:
    30313233343536384042
    Inseam:
    303234
  • Straight Mercer Jeans
    + Quick Add
    Waist:
    30313233343536384042
    Inseam:
    303234

    Straight Mercer Jeans

    Regular price
    R 2,500 ZAR Blue
    ZAR | Blue
    Sale price
    R 2,500 ZAR ZAR Blue
    Waist:
    30313233343536384042
    Inseam:
    303234
  • Straight Benson Jeans
    + Quick Add
    Waist:
    30313233343536384042
    Inseam:
    303234

    Straight Benson Jeans

    Regular price
    R 2,500 ZAR Light Blue
    ZAR | Light Blue
    Sale price
    R 2,500 ZAR ZAR Light Blue
    Waist:
    30313233343536384042
    Inseam:
    303234
  • Men's Straight

    MID-RISE WITH ZIPPER FLY
    STRAIGHT THROUGH HIP AND
    THIGH STRAIGHT LEG FROM
    KNEE TO OPENING
    17” LEG OPENING

    Shop All Straight

  • Men's Slim

    MID-RISE WITH ZIPPER FLY
    STRAIGHT THROUGH HIP
    SLIM THROUGH THIGH
    15 ½” LEG OPENING

    Shop All Slim
  • Slim Stone Jeans
    + Quick Add
    Waist:
    282930313233343536384042
    Inseam:
    303234

    Slim Stone Jeans

    Regular price
    R 2,500 ZAR Medium Gray
    ZAR | Medium Gray
    Sale price
    R 2,500 ZAR ZAR Medium Gray
    Waist:
    282930313233343536384042
    Inseam:
    303234
  • Slim Mercer Jeans
    + Quick Add
    Waist:
    282930313233343536373840
    Inseam:
    303234

    Slim Mercer Jeans

    Regular price
    R 2,500 ZAR Navy
    ZAR | Navy
    Sale price
    R 2,500 ZAR ZAR Navy
    Waist:
    282930313233343536373840
    Inseam:
    303234
  • Slim Benson Jeans
    + Quick Add
    Waist:
    2829303132333435363840
    Inseam:
    303234

    Slim Benson Jeans

    Regular price
    R 2,500 ZAR Light Blue
    ZAR | Light Blue
    Sale price
    R 2,500 ZAR ZAR Light Blue
    Waist:
    2829303132333435363840
    Inseam:
    303234
  • Slim Mosco Jeans
    + Quick Add
    Waist:
    2829303132333435363840
    Inseam:
    303234

    Slim Mosco Jeans

    Regular price
    R 2,150 ZAR Medium Blue
    ZAR | Medium Blue
    Sale price
    R 2,150 ZAR ZAR Medium Blue
    Waist:
    2829303132333435363840
    Inseam:
    303234

  • Skinny Mercer Jeans
    + Quick Add
    Waist:
    282930313233343536
    Inseam:
    32

    Skinny Mercer Jeans

    Regular price
    R 2,500 ZAR Light Gray
    ZAR | Light Gray
    Sale price
    R 2,500 ZAR ZAR Light Gray
    Waist:
    282930313233343536
    Inseam:
    32
  • Selling Out
    Skinny Crosby Jeans
    + Quick Add
    Waist:
    2829303132333436
    Inseam:
    32

    Skinny Crosby Jeans

    Regular price
    R 2,300 ZAR Medium/Dark Blue
    ZAR | Medium/Dark Blue
    Sale price
    R 2,300 ZAR ZAR Medium/Dark Blue
    Waist:
    2829303132333436
    Inseam:
    32
  • Men's Skinny

    MID-RISE WITH ZIPPER FLY
    SKINNY FROM HIP TO HEM
    TAPERED LEG
    13 ½” LEG OPENING

    Shop All Skinny
  • Skinny Wooster Jeans
    + Quick Add
    Waist:
    29303132333436
    Inseam:
    32

    Skinny Wooster Jeans

    Regular price
    R 2,500 ZAR Light/Medium Blue
    ZAR | Light/Medium Blue
    Sale price
    R 2,500 ZAR ZAR Light/Medium Blue
    Waist:
    29303132333436
    Inseam:
    32
  • Skinny Mercer Jeans
    + Quick Add
    Waist:
    2829303132333436
    Inseam:
    32

    Skinny Mercer Jeans

    Regular price
    R 2,500 ZAR Olive
    ZAR | Olive
    Sale price
    R 2,500 ZAR ZAR Olive
    Waist:
    2829303132333436
    Inseam:
    32
  • Skinny Staple Jeans
    + Quick Add
    Waist:
    2829303132333436
    Inseam:
    32

    Skinny Staple Jeans

    Regular price
    R 2,500 ZAR Medium Blue
    ZAR | Medium Blue
    Sale price
    R 2,500 ZAR ZAR Medium Blue
    Waist:
    2829303132333436
    Inseam:
    32
  • Men's Skinny

    MID-RISE WITH ZIPPER FLY
    SKINNY FROM HIP TO HEM
    TAPERED LEG
    13 ½” LEG OPENING

    Shop All Skinny

Meet The Founder

Alejandro Chahin has spent most of his life with denim. His family started a denim manufacturing facility in Honduras, where he grew up, and at young age he began mastering every process that goes into the art of jean making. Coming from this background and then living in fashion forward New York, it quickly became apparent to him that there was a price inefficiency in the marketplace, but a strong desire for a great product. That's when he decided to turn the price-to-quality paradigm upside down and deliver premium jeans at a fair price.

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Heritage

Over 30 years of denim expertise is applied in every pair of our handcrafted jeans. With our family owned facility we control the entire manufacturing process. Being vertically integrated leads to better quality, elimination of waste - and ultimately better pricing. Our artisans have been honing their denim skills for decades, and this is evident the second you put on your first pair.

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