The World's Most Comfortable Jeans

Stop Paying $200 For Premium Jeans

What Makes Us Different?

Just a few of the many reasons below

No. 1

Comfort

Our #1 Client Feedback
"These are the most comfortable jeans I've owned"

No. 2

Craftsmanship

Handcrafted Jeans. Superiority in Laundry Finishing

No. 3

Fair Value

Premium at a Fair Price
Don’t overpay for inefficiencies
in the supply chain


Available in Three Fresh Fits

Skinny, slim & Straight

  • BEST SELLER
    Straight Mercer Jeans
    + Quick Add
    Waist:
    30313233343536384042
    Inseam:
    303234

    Straight Mercer Jeans

    Regular price
    QAR 530 QAR Khaki
    QAR | Khaki
    Sale price
    QAR 530 QAR QAR Khaki
    Waist:
    30313233343536384042
    Inseam:
    303234
  • Straight Stone Jeans
    + Quick Add
    Waist:
    30313233343536384042
    Inseam:
    303234

    Straight Stone Jeans

    Regular price
    QAR 530 QAR Medium/Dark Gray
    QAR | Medium/Dark Gray
    Sale price
    QAR 530 QAR QAR Medium/Dark Gray
    Waist:
    30313233343536384042
    Inseam:
    303234
  • Men's Straight

    MID-RISE WITH ZIPPER FLY
    STRAIGHT THROUGH HIP AND
    THIGH STRAIGHT LEG FROM
    KNEE TO OPENING
    17” LEG OPENING

    Shop All Straight
  • Straight Oliver Jeans
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    Waist:
    30313233343536384042
    Inseam:
    303234

    Straight Oliver Jeans

    Regular price
    QAR 375 QAR Light/Medium Blue
    QAR | Light/Medium Blue
    Sale price
    QAR 375 QAR QAR Light/Medium Blue
    Waist:
    30313233343536384042
    Inseam:
    303234
  • Straight Mercer Jeans
    + Quick Add
    Waist:
    30313233343536384042
    Inseam:
    303234

    Straight Mercer Jeans

    Regular price
    QAR 530 QAR Blue
    QAR | Blue
    Sale price
    QAR 530 QAR QAR Blue
    Waist:
    30313233343536384042
    Inseam:
    303234
  • Straight Benson Jeans
    + Quick Add
    Waist:
    30313233343536384042
    Inseam:
    303234

    Straight Benson Jeans

    Regular price
    QAR 530 QAR Light Blue
    QAR | Light Blue
    Sale price
    QAR 530 QAR QAR Light Blue
    Waist:
    30313233343536384042
    Inseam:
    303234
  • Men's Straight

    MID-RISE WITH ZIPPER FLY
    STRAIGHT THROUGH HIP AND
    THIGH STRAIGHT LEG FROM
    KNEE TO OPENING
    17” LEG OPENING

    Shop All Straight

  • Men's Slim

    MID-RISE WITH ZIPPER FLY
    STRAIGHT THROUGH HIP
    SLIM THROUGH THIGH
    15 ½” LEG OPENING

    Shop All Slim
  • Slim Stone Jeans
    + Quick Add
    Waist:
    282930313233343536384042
    Inseam:
    303234

    Slim Stone Jeans

    Regular price
    QAR 530 QAR Medium Gray
    QAR | Medium Gray
    Sale price
    QAR 530 QAR QAR Medium Gray
    Waist:
    282930313233343536384042
    Inseam:
    303234
  • Slim Mercer Jeans
    + Quick Add
    Waist:
    282930313233343536373840
    Inseam:
    303234

    Slim Mercer Jeans

    Regular price
    QAR 530 QAR Navy
    QAR | Navy
    Sale price
    QAR 530 QAR QAR Navy
    Waist:
    282930313233343536373840
    Inseam:
    303234
  • Slim Benson Jeans
    + Quick Add
    Waist:
    2829303132333435363840
    Inseam:
    303234

    Slim Benson Jeans

    Regular price
    QAR 530 QAR Light Blue
    QAR | Light Blue
    Sale price
    QAR 530 QAR QAR Light Blue
    Waist:
    2829303132333435363840
    Inseam:
    303234
  • Slim Mosco Jeans
    + Quick Add
    Waist:
    2829303132333435363840
    Inseam:
    303234

    Slim Mosco Jeans

    Regular price
    QAR 455 QAR Medium Blue
    QAR | Medium Blue
    Sale price
    QAR 455 QAR QAR Medium Blue
    Waist:
    2829303132333435363840
    Inseam:
    303234

  • Skinny Mercer Jeans
    + Quick Add
    Waist:
    282930313233343536
    Inseam:
    32

    Skinny Mercer Jeans

    Regular price
    QAR 530 QAR Light Gray
    QAR | Light Gray
    Sale price
    QAR 530 QAR QAR Light Gray
    Waist:
    282930313233343536
    Inseam:
    32
  • Selling Out
    Skinny Crosby Jeans
    + Quick Add
    Waist:
    2829303132333436
    Inseam:
    32

    Skinny Crosby Jeans

    Regular price
    QAR 490 QAR Medium/Dark Blue
    QAR | Medium/Dark Blue
    Sale price
    QAR 490 QAR QAR Medium/Dark Blue
    Waist:
    2829303132333436
    Inseam:
    32
  • Men's Skinny

    MID-RISE WITH ZIPPER FLY
    SKINNY FROM HIP TO HEM
    TAPERED LEG
    13 ½” LEG OPENING

    Shop All Skinny
  • Skinny Wooster Jeans
    + Quick Add
    Waist:
    29303132333436
    Inseam:
    32

    Skinny Wooster Jeans

    Regular price
    QAR 530 QAR Light/Medium Blue
    QAR | Light/Medium Blue
    Sale price
    QAR 530 QAR QAR Light/Medium Blue
    Waist:
    29303132333436
    Inseam:
    32
  • Skinny Mercer Jeans
    + Quick Add
    Waist:
    2829303132333436
    Inseam:
    32

    Skinny Mercer Jeans

    Regular price
    QAR 530 QAR Olive
    QAR | Olive
    Sale price
    QAR 530 QAR QAR Olive
    Waist:
    2829303132333436
    Inseam:
    32
  • Skinny Staple Jeans
    + Quick Add
    Waist:
    2829303132333436
    Inseam:
    32

    Skinny Staple Jeans

    Regular price
    QAR 530 QAR Medium Blue
    QAR | Medium Blue
    Sale price
    QAR 530 QAR QAR Medium Blue
    Waist:
    2829303132333436
    Inseam:
    32
  • Men's Skinny

    MID-RISE WITH ZIPPER FLY
    SKINNY FROM HIP TO HEM
    TAPERED LEG
    13 ½” LEG OPENING

    Shop All Skinny

Meet The Founder

Alejandro Chahin has spent most of his life with denim. His family started a denim manufacturing facility in Honduras, where he grew up, and at young age he began mastering every process that goes into the art of jean making. Coming from this background and then living in fashion forward New York, it quickly became apparent to him that there was a price inefficiency in the marketplace, but a strong desire for a great product. That's when he decided to turn the price-to-quality paradigm upside down and deliver premium jeans at a fair price.

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Heritage

Over 30 years of denim expertise is applied in every pair of our handcrafted jeans. With our family owned facility we control the entire manufacturing process. Being vertically integrated leads to better quality, elimination of waste - and ultimately better pricing. Our artisans have been honing their denim skills for decades, and this is evident the second you put on your first pair.

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