What Makes Us Different?
Just a few of the many reasons below
Comfort
Our #1 Client Feedback
"These are the most comfortable jeans I've owned"
Craftsmanship
Handcrafted Jeans. Superiority in Laundry Finishing
Fair Value
Premium at a Fair Price
Don’t overpay for inefficiencies
in the supply chain
Available in Three Fresh Fits
Skinny, slim & Straight
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Straight Mercer Jeans
- Regular price
- KSh16,100 KES Khaki
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KES | Khaki - Sale price
- KSh16,100 KES KES Khaki
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Straight Stone Jeans
- Regular price
- KSh16,100 KES Medium/Dark Gray
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KES | Medium/Dark Gray - Sale price
- KSh16,100 KES KES Medium/Dark Gray
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Men's Straight
MID-RISE WITH ZIPPER FLY
Shop All Straight
STRAIGHT THROUGH HIP AND
THIGH STRAIGHT LEG FROM
KNEE TO OPENING
17” LEG OPENING -
Straight Oliver Jeans
- Regular price
- KSh13,400 KES Light/Medium Blue
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KES | Light/Medium Blue - Sale price
- KSh13,400 KES KES Light/Medium Blue
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Straight Benson Jeans
- Regular price
- KSh16,100 KES Light Blue
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KES | Light Blue - Sale price
- KSh16,100 KES KES Light Blue
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Men's Straight
MID-RISE WITH ZIPPER FLY
Shop All Straight
STRAIGHT THROUGH HIP AND
THIGH STRAIGHT LEG FROM
KNEE TO OPENING
17” LEG OPENING
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Men's Slim
MID-RISE WITH ZIPPER FLY
Shop All Slim
STRAIGHT THROUGH HIP
SLIM THROUGH THIGH
15 ½” LEG OPENING -
Slim Stone Jeans
- Regular price
- KSh16,100 KES Medium Gray
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KES | Medium Gray - Sale price
- KSh16,100 KES KES Medium Gray
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Slim Benson Jeans
- Regular price
- KSh16,100 KES Light Blue
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KES | Light Blue - Sale price
- KSh16,100 KES KES Light Blue
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Slim Mosco Jeans
- Regular price
- KSh13,400 KES Medium Blue
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KES | Medium Blue - Sale price
- KSh13,400 KES KES Medium Blue
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Skinny Mercer Jeans
- Regular price
- KSh16,100 KES Light Gray
-
KES | Light Gray - Sale price
- KSh16,100 KES KES Light Gray
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Skinny Crosby Jeans
- Regular price
- KSh16,100 KES Medium/Dark Blue
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KES | Medium/Dark Blue - Sale price
- KSh16,100 KES KES Medium/Dark Blue
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Men's Skinny
MID-RISE WITH ZIPPER FLY
Shop All Skinny
SKINNY FROM HIP TO HEM
TAPERED LEG
13 ½” LEG OPENING -
Skinny Wooster Jeans
- Regular price
- KSh16,100 KES Light/Medium Blue
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KES | Light/Medium Blue - Sale price
- KSh16,100 KES KES Light/Medium Blue
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Skinny Mercer Jeans
- Regular price
- KSh16,100 KES Olive
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KES | Olive - Sale price
- KSh16,100 KES KES Olive
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Skinny Staple Jeans
- Regular price
- KSh16,100 KES Medium Blue
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KES | Medium Blue - Sale price
- KSh16,100 KES KES Medium Blue
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Men's Skinny
MID-RISE WITH ZIPPER FLY
Shop All Skinny
SKINNY FROM HIP TO HEM
TAPERED LEG
13 ½” LEG OPENING
Meet The Founder
Alejandro Chahin has spent most of his life with denim. His family started a denim manufacturing facility in Honduras, where he grew up, and at young age he began mastering every process that goes into the art of jean making. Coming from this background and then living in fashion forward New York, it quickly became apparent to him that there was a price inefficiency in the marketplace, but a strong desire for a great product. That's when he decided to turn the price-to-quality paradigm upside down and deliver premium jeans at a fair price.
Heritage
Over 30 years of denim expertise is applied in every pair of our handcrafted jeans. With our family owned facility we control the entire manufacturing process. Being vertically integrated leads to better quality, elimination of waste - and ultimately better pricing. Our artisans have been honing their denim skills for decades, and this is evident the second you put on your first pair.